selling in today’s world

Some Of Our Favorite Sayings…Please Share!

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Potentially Catastrophic Changes For Businesses And A Solution

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As many of you know, Facebook changed it’s algorithm…what you might not know is that that has significantly decreased the organic reach of many businesses.

We heard  that some businesses have sunk hundreds of thousands of dollars into Facebook and now their ROI has been instantly drastically reduced. We bet they are none too happy about that.

We mentioned specifically dealing with Facebook back in October of 2017. You can read that post here:

https://thebusinessdominator.com/2017/10/to-dominate-in-business-you-have-to-take-control/

It doesn’t really matter to us that we were right. What matters to us is that we informed you.

Regardless of the truth of why that happened, there are very important lessons to learn.

You, as a business owner, would be wise to realize that Facebook is the landlord of Facebook. They can change the conditions and the cost of the “rent” that you pay to advertise your business. That’s why you should primarily use Facebook and all other social media  platforms as a TOOL to acquire the contact information of your customers. The simple reason is that YOU will then be in control of being able to contact your customer base at will.

And…Instagram is owned by Facebook. Be wary of potential changes there that could have a negative impact on your business.

SO the solution is…

Build your email list! That way you can instantly contact your customers at will.

Business domination requires it.

Now is always the time to bulletproof your business…

The significant changes that are happening in the world today and the ones that are coming are a serious threat to small businesses.

There are very specific things you can do to get traffic, and to dominate in your business. We will be discussing these strategies and tactics in future posts.

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What can we do for you? We would love to hear from you!

Feel free to email us at:

tom@thebusinessdominator.com


Some Pearls of Wisdom Concerning Business Domination

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Business domination is an entirely learn-able skill.

Those businesses got to where they are because they did what works.

Let’s dive in to business domination for a bit.

First off, you must know what the giants in your industry are doing.

How do they do their marketing? What social media sites are they on?

These are the types of questions one must ask.

And if their are no giants because it is a brand new field, then maybe you get to be the giant.

You still have to know about how to dominate.

First off, you have to know the competition. All of it, even potential competition.

Then you have to know what is working. This changes rapidly.

Then you have to apply what is working to such an extent that the competition is left behind.

It is actually easier than you would think.

Especially when you make use of certain principles, like integrity.

We know from experience—and from laboriously studying what works.

Another fact: Regardless of what some people tell you, there are many people who have to do things like budget money. Especially since inflation has been rearing its ugly head as of late. That means that they watch their spending, like all responsible adults should. That means that they spend less. In addition to that, no matter what your business is, your business is in global competition with all other businesses for the consumer’s dollars.

Smart business owners realize that the vast majority of people keep track of their spending because they know that for them, money is not an infinite supply.

There is tough competition for the dollar. Like it or not, that’s the way it is.

Many business owners fail to realize this, much to the detriment of their business.

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If you have any questions, or if you’d like to talk more about how to experience explosive business growth, or want to just say hi, or whatever, send an email to:

tom@thebusinessdominator.com


Struggling to Make Sales? MV=S Will Help

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If you’re a business, your number one job is sales.

Are you struggling to make sales? You’re not going to dominate anything if you can’t make sales.

If your business is struggling to make sales…you might want to consider the quality of the leads that you are getting.

Are you trying to sell to cold clients, vice hot or at least warm clients?

Because if you are trying to sell to cold clients, that is basically a waste of time when you factor in the ROI spent.

If you have better quality leads, you don’t have to do a sales pitch— which rarely works these days anyways.

Most people can smell a salesman and/or his sales pitch from a mile away. And they run.

Notice that we’re not trying to get you to buy anything here. Why is that?

Well it’s because we don’t waste our time/money trying to sell products to people who aren’t ready for our solution.

We know that when you are ready, you might contact us.

We just hope for your sake that it’s before it’s too late for your business.

We leave the choice up to you. Choose wisely.

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P.S.

What is MV=S you ask? It is massive value equals sustainability. The company that doesn’t provide massive value will eventually go under.

If you look around in today’s business world, it is obvious that this is true. Just don’t acknowledge this truth—

put it to work for you. Give your customers massive value. It is one of the ways of a business dominator…

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If you have any further questions, or if there is something I might be able to help you with, feel free to contact me at:

tom@thebusinessdominator.com

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Email Open Rates Don’t Matter-Sales Conversion Ratios Do!

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We got an email from some marketer today with the subject line of

“Would You Like To Get An Email Open Rate of 99%?”

Silly marketers…tricks is for kids.

It just never ends.

If we were to answer that question, it would be…NO!!!.

No, we wouldn’t like an email open rate of 99%.

That’s because we would like a conversion rate of 99%.

Yes, it’s a very lofty goal.

Well hey…not everybody can be a business dominator.

There has to be those who get all happy because of a high email open rate.

To that we say: Go on with your bad self.

You can leave the business dominating to us.

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If you have any questions, or if you’d like to talk more about how to experience explosive business growth, or want to just say hi, or whatever, send an email to:

tom@thebusinessdominator.com


How To Create An Innovative Product or Service That Sells

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It is simple to create a product or service that actually sells.

There’s no sense in making and trying to sell something people don’t want.

You’d think this is obvious, but many people still try to do this-and fail.

So here’s what you do:

Find out what they want and create it for them.

For people who need more to do, find the best way to market the product or service back to the customers.

Then sell it to them.

End of story.


The Main Reason Most Businesses Fail

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The main reason most businesses fail should come as no surprise…they simply run out of money.

In other words, there was more money output than input.

But why? Why is this happening?

The one thing we see all the time is businesses using sales methods that no longer work.

These sale methods are still being taught in some of our institutions of higher learning

Our educational system in some colleges seem to be years behind the times, especially in the marketing section.

Additionally, we live in a society that is loaded with information…and some of it has proved lethal to businesses.

Knowledge is great stuff…what is just as important is what you do with the knowledge.

If we were to put the answer right in your hand-would you know how to use it? So knowledge isn’t everything.

Here’s a secret that will help save your bacon…

Selling products or services is more important than how many Facebook likes your business gets.

Selling products or services is the number one job of your business…not being social media superstars.

It’s the business that loses sight of that simple truth that gets into dire straits.

 


Selling In Today’s World (For Business Owners, CEO’s, CFO’s…etc.)

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The old methods of selling no longer work. This is very obvious to the many thousands of business owners who had to close their businesses throughout the business world.

What do you do when the old familiar ways don’t work? You adapt and overcome.

If your business has good customer service, your product is good, and you can sell it at a decent price…

if you can make it known about these selling points, it will greatly boost your profits.

How can you make it known? Write a case study on your product, or have one written for you. Do a video on that, and keep it brief. Additionally, you can write an article.

One of the best ways is to have a full page of testimonials on your website. The obvious reason is that social proof is still powerful. You can interlink these on your website- so that when they go to your sales page to view the product, they can click on a specific testimonial for that product alone.

Video testimonies are good, along with the written testimonial. Not everybody likes to watch videos.

As we like to say here…”Make it easy for your customer to do business with you.”

Let me tell you more secrets:

Don’t listen to those that tell you they only buy from people they “know, like, and trust”.

You don’t buy a Lamborghini because you know, like and trust the salesman.

You buy a Lamborghini because you trust Lamborghini. And they are really cool, awesome cars. It’s an awesome product that you trust.

Other secrets…

***-Getting “likes” on Facebook doesn’t increase your bottom line. Selling products increases your bottom line.

***-Having a viral video doesn’t increase your bottom line. Selling products increases your bottom line.

That’s the big secret:

Selling products increases your bottom line.

That’s what works. The rest is smoke and mirrors.