How To Create An Innovative Product or Service That Sells

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It is simple to create a product or service that actually sells.

There’s no sense in making and trying to sell something people don’t want.

You’d think this is obvious, but many people still try to do this-and fail.

So here’s what you do:

Find out what they want and create it for them.

For people who need more to do, find the best way to market the product or service back to the customers.

Then sell it to them.

End of story.


The Main Reason Most Businesses Fail

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The main reason most businesses fail should come as no surprise…they simply run out of money.

In other words, there was more money output than input.

But why? Why is this happening?

The one thing we see all the time is businesses using sales methods that no longer work.

These sale methods are still being taught in some of our institutions of higher learning

Our educational system in some colleges seem to be years behind the times, especially in the marketing section.

Additionally, we live in a society that is loaded with information…and some of it has proved lethal to businesses.

Knowledge is great stuff…what is just as important is what you do with the knowledge.

If we were to put the answer right in your hand-would you know how to use it? So knowledge isn’t everything.

Here’s a secret that will help save your bacon…

Selling products or services is more important than how many Facebook likes your business gets.

Selling products or services is the number one job of your business…not being social media superstars.

It’s the business that loses sight of that simple truth that gets into dire straits.

 


Don’t Create Systems That Suck

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There is absolutely no reason to create a system that sucks.

You need to test that system thoroughly before putting it out there for the world to see. If you don’t do that, you run the risk of laying yourself open to a PR nightmare.

The way the world is “ultra-super-connected” via social media, the news of sucky systems might travel fast.

“Ultra-super-connected”…it’s a new term we just created.

You heard it here first, ladies and germs.

The business world is just too competitive to risk losing customers due to a sucky system.

Ok…here’s a system that sucks.

Why use a slideshow to put out information? This is just ridiculous…why make your customers click-through over and over again to get the information?

Notice how Info graphics have all the info on one page? Info graphics are very popular.

I don’t know anybody who likes slideshows.

Do you?

Yes, slideshows might help prevent page bounce…then again, there are many people who won’t bother to click through a slideshow. They will leave your website.

The answer ?

Just put the information on one page!!!

As we have said time and time again…make it easy for your customer to do business with you!

That apparently is a hard concept for some businesses to grab a hold of.

No wonder so many businesses fail.

Another example of a sucky system is replacing a decent web browser with a sucky one…one that takes the pages longer to load.

This happened to me today. I didn’t even get a choice…they just updated the browser. Now it takes longer for the pages to load. How stupid, you would think they would know better.

Another example is using a webinar system where the customer has to sit through everything and not be able to back up to something they didn’t hear, or jump ahead.

I won’t sit through and listen to a bunch of babble. Not many people will.

A cheaper system will sometimes cost you business in the long run.

Just to reiterate…don’t have a sucky system.

Here’s some great guidance, and it’s why we get paid the big bucks:

You can have business friends or mentors whose opinions you trust give you honest feedback prior to introducing your new system to the world.

Additionally, before using some new system, do a Google search on the system. Type in the system’s name, and then enter “reviews” after it.

For example, you could enter “Tom’s Sucky System reviews”…then of course, hit enter.

That way you might learn if customers already dislike that system. Then you can smartly not use the system and avoid nightmares for you and your company.

Your customers will appreciate you for not making them suffer with some system that sucks.


Selling In Today’s World (For Business Owners, CEO’s, CFO’s…etc.)

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The old methods of selling no longer work. This is very obvious to the many thousands of business owners who had to close their businesses throughout the business world.

What do you do when the old familiar ways don’t work? You adapt and overcome.

If your business has good customer service, your product is good, and you can sell it at a decent price…

if you can make it known about these selling points, it will greatly boost your profits.

How can you make it known? Write a case study on your product, or have one written for you. Do a video on that, and keep it brief. Additionally, you can write an article.

One of the best ways is to have a full page of testimonials on your website. The obvious reason is that social proof is still powerful. You can interlink these on your website- so that when they go to your sales page to view the product, they can click on a specific testimonial for that product alone.

Video testimonies are good, along with the written testimonial. Not everybody likes to watch videos.

As we like to say here…”Make it easy for your customer to do business with you.”

Let me tell you more secrets:

Don’t listen to those that tell you they only buy from people they “know, like, and trust”.

You don’t buy a Lamborghini because you know, like and trust the salesman.

You buy a Lamborghini because you trust Lamborghini. And they are really cool, awesome cars. It’s an awesome product that you trust.

Other secrets…

***-Getting “likes” on Facebook doesn’t increase your bottom line. Selling products increases your bottom line.

***-Having a viral video doesn’t increase your bottom line. Selling products increases your bottom line.

That’s the big secret:

Selling products increases your bottom line.

That’s what works. The rest is smoke and mirrors.

 

 


Predictions on the Rate of Change in Business

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Here is our prediction: The rate of change is only going to go up in an erratically sharp increase from now on.

This is bad news for companies and individuals who are slow to change.

The last 30+ years has been marked by a constant increase in the rate of change.

As we forecast years ago, technology is only going to continue to interrupt business. We are going to see more interruptions in the near future-about the time robots hit our business mainframe. This hasn’t happened yet to a large degree. When it does, it is very likely to cause some serious disruptions in how business gets done. It’s not a question of if, it’s a question of when.

Now is a great time to learn adaptability skills along with the art of remaining flexible.

Big change is coming, maybe sooner than we think.


The Robots Are Coming! Here Are Our Predictions…

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If you haven’t already, it’s definitely time to start thinking about what that means to you.

It’s the artificial intelligence (AI) that that is the real threat, not the robots themselves. These robots will be able to do almost everything that humans can do. And the technology is getting better daily.  Speech recognition software has grown in leaps and bounds recently.

We definitely do not want to come across as fear mongering in any way. We want you to be prepared early because that is a big part of domination. Dominators ride the curve—we aren’t surprised by the curve. Sometimes dominators even invent the curve!

We bring this subject up to simply remind you to investigate how you can use this forthcoming revolutionary technology to your benefit.

Here are some questions, geared towards individuals.

If you are a worker, what jobs are going to be replaced by robots?

If you are a supervisor, or other management type…are you not understanding that fewer people means fewer management jobs?

If you are a business owner, are you not understanding that you might be in direct competition with companies that can afford to have robots? As a business owner, what can you do get ahead in regards to this forthcoming technology? What do you need to do to protect your business? How can you use this to thrive, not just survive?

As I write this, there are companies that have robots working in rooms with no lights and no heat. Those robots don’t need health insurance or a paycheck and can work 24/7.
We made the prediction years ago that technology will continue to interrupt business at an alarming rate for years to come. What is happening here is just a continuation of that prediction.

The rate of change in the business world is increasing.

Back in 1974 there was a song by B.T.O. (Bachman Turner Overdrive) called “You Ain’t Seen Nothing Yet.”

We’ve had the industrial revolution, and some technical revolutions here and there.

We’re making another prediction, and here it is:

You ain’t seen nothing yet.

Robot technology is really going to change things, on a scale unseen since the industrial revolution started back in the 1760’s.
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tom@thebusinessdominator.com


Rigorous Honesty and Integrity

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The definition of rigorous as I’m using it here means “hard work”. Business domination starts with honesty and that leads to integrity.

Back to the subject at hand. It’s hard work sometimes to be rigorously honest. This means not “stretching the truth”- not that it can really be stretched anyways.

The truth is black or white, yes or no,—not maybe. And definitely not gray. Not wishy-washy.

So misleading people, is not honesty. Inferring stuff to people by leading them to believe stuff- that’s not honesty.

Being “politically correct”- is not honesty. If you ask me if the baby is ugly, and I sense that my answer might offend you, I will ask you if you really want to know what I think. The reason I do that is because you have asked a question that I can only give you my opinion on. And my opinion is just that- my opinion. It’s not better or worse than anybody else’s out there. Opinions are a view into what a person thinks about something or somebody.

So rigorous honesty demands that I tell you that I think the baby is ugly. If I’m being honest, I told you my honest opinion, regardless of my concerns of how that makes you feel. Now obviously, I’m not out to hurt your feelings, and I will put a big effort in to not hurt your feelings and sincerely apologize and “make it right” if possible.

I will not sacrifice what I view to be the truth. I just won’t do it.

And by taking this solid stand, people around me realize that I have integrity.

And let me tell you a BIG SECRET…if you have integrity, people automatically trust you.

Nothing sells like integrity.

Try it- you’ll like it!

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If you’d like to talk more about how to experience explosive business growth, send me an email to:

tom@thebusinessdominator.com

 


The Pareto Principle and A Growth Mindset

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You’ve probably heard of the Pareto  principle…where 20% of the work gives you 80% of the results.

The trick is to find and always do the 20% that matters.

If you were to constantly do only the 20% that works over and over, you would get tremendous growth.

That’s a fact.

That’s one of our many secrets of explosive growth.

If you can only find 10% to do, that’s ok too. You want to only do stuff that brings the best results, that’s the main thing..

Always monitor results closely and be on the constant lookout for improvements.


If you’d like to talk more about how to experience explosive business growth, send me an email to:

tom@thebusinessdominator.com

 

 

 

 

 


The Secrets of Trailblazing -(CEO TRAINING FOR CEO’s BY THE BUSINESS DOMINATOR CEO, Part 1)

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Psssst.

Hey you…

yeah you.

I’m over here. I’m kinda hard to see.

Yep, I’m in the bushes. Got my machete in my hand, and I’m working away.

Yep, it’s hard work. Going through a bunch of thick undergrowth is always tough.

Because either nobody has been here, or nobody has used this path in years.

I guess they found the highway that everybody else uses. It’s a boring highway, because everybody travels it and eventually they wind up at the same destination. And what a traffic jam of competition that is!

That’s why I secretly like being over here, chopping through the undergrowth.

Let me tell you some secrets of trailblazing, learned from experience.

It’s original writing—not re-hashed parrot talk that everybody else is quoting, chapter and verse.

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Sometimes you come across big boulders in your path. Recommend either removing them, or if it’s going to take too long to do that…just go around them. If it makes no difference, just leave the boulder there and go around. Why waste time for removing an obstacle that doesn’t matter anyways?

There is real wisdom to be found in just leaving some things alone.

Don’t sweat the petty things, and don’t pet the sweaty things, in other words.

Every once in a while, you come across a goldmine. You can stop there if you want to. Maybe you just hire some people to help you mine it out. You put someone you trust in charge to oversee the work, and you continue on. As you find another goldmine, you repeat the process.

There are no goldmines on the highway that everybody else travels. That gold was discovered long ago when the first trailblazer went through there. Let me tell you why people are still using that highway…shhh……keep this quiet……it’s a secret…..they are still using the highway out of force of habit.

So…you been on this new trail for quite a while. You found some goldmines, you discovered that this is a lucrative business, this trailblazing stuff. Now your hand is getting quite tired, from using the machete, no doubt. We definitely recommend hiring somebody else to swing the machetes. Now that your business has grown, you can hire more than one machete swinger.

We recommend only hiring machete swingers that you can trust. Those machetes are sharp, and can do some damage. As we like to say “Don’t hire who you’ll have to fire”. This is what we mean —when we say “lean”.

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So your job has evolved. You were once the machete swinger, but no longer. You’re not even in charge of the machete slingers. The management of the machete swingers can be, and should be, delegated to someone you trust.

Now you are busy finding the direction your trailblazing team will go in. Come to find out, this part of trailblazing is what you, the CEO, should have been doing all along.

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P.S.-

One of the first jobs I had was working for a surveyor. I had to cut all the undergrowth out in the direction that he said to go. I’m here to tell you if you don’t know—it was very hard work.  So we recommend never overworking your team by always remembering just how hard it is to do the hard work. Your workers just might thank you.


If you’d like to talk more about how to experience explosive business growth, send me an email to:

tom@thebusinessdominator.com


Business-ly Correct

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Technology is doing exactly what we forecast it would be doing: interrupting the way business is done at such a fast rate that business owners can’t keep up with the changes. If you live by the sword, you die by the sword, as the old saying goes.

If your business is based off of technology, then you always have to stay on top of technology; always have to find the right social platform to base your social media marketing campaign off of. Or worse yet—you trust some marketing agency to do all that for you—and they charge you an arm and a leg—and your other hand— for a questionable- but probably measly ROI. Hopefully you are tracking (by results only) what that marketing agency is doing with your money.

We don’t even play the marketing game. We’re not spending one red cent on any of our marketing efforts. Not a penny.

Business owners are either smart enough to see what we bring to the table—or they are not. It makes no difference to us. We only call it the way we see it.

One of the worst things you can do is follow some idiotic marketing advice from some self-proclaimed marketing guru. Flashy talk doesn’t always mean results for your business.

We only do what we call “business-ly correct”. In other words, we do what is right for our business. We absolutely  insist on only doing that. If it ain’t right, we don’t do it. And then we do whatever is right for business over and over (and over and over) again. You get the point.

We, as a business, and individually, are not in debt at all. We know many business owners that are badly in debt—and it might be getting worse. We didn’t go into debt to start our business, we don’t make decisions very often that create debt, and therefore we stay in the profit zone.

The profit zone is not well known in the business world today.

Imagine a business that is almost pure profit. The only cost we have is our website and hosting.

That is one of the many fruits of being a business dominator.

 

If you’d like to talk more about how to experience explosive business growth, send me an email at:

tom@thebusinessdominator.com