I’m over here. I’m kinda hard to see.
Yep, I’m in the bushes. Got my machete in my hand, and I’m working away.
Yep, it’s hard work. Going through a bunch of thick undergrowth is always tough.
Because either nobody has been here, or nobody has used this path in years.
I guess they found the highway that everybody else uses. It’s a boring highway, because everybody travels it and eventually they wind up at the same destination. And what a traffic jam of competition that is!
That’s why I secretly like being over here, chopping through the undergrowth.
Let me tell you some secrets of trailblazing, learned from experience.
It’s original writing—not re-hashed parrot talk that everybody else is quoting, chapter and verse.
Sometimes you come across big boulders in your path. Recommend either removing them, or if it’s going to take too long to do that…just go around them. If it makes no difference, just leave the boulder there and go around. Why waste time for removing an obstacle that doesn’t matter anyways?
There is real wisdom to be found in just leaving some things alone.
Don’t sweat the petty things, and don’t pet the sweaty things, in other words.
Every once in a while, you come across a goldmine. You can stop there if you want to. Maybe you just hire some people to help you mine it out. You put someone you trust in charge to oversee the work, and you continue on. As you find another goldmine, you repeat the process.
There are no goldmines on the highway that everybody else travels. That gold was discovered long ago when the first trailblazer went through there. Let me tell you why people are still using that highway…shhh……keep this quiet……it’s a secret…..they are still using the highway out of force of habit.
So…you been on this new trail for quite a while. You found some goldmines, you discovered that this is a lucrative business, this trailblazing stuff. Now your hand is getting quite tired, from using the machete, no doubt. We definitely recommend hiring somebody else to swing the machetes. Now that your business has grown, you can hire more than one machete swinger.
We recommend only hiring machete swingers that you can trust. Those machetes are sharp, and can do some damage. As we like to say “Don’t hire who you’ll have to fire”. This is what we mean —when we say “lean”.
So your job has evolved. You were once the machete swinger, but no longer. You’re not even in charge of the machete slingers. The management of the machete swingers can be, and should be, delegated to someone you trust.
Now you are busy finding the direction your trailblazing team will go in. Come to find out, this part of trailblazing is what you, the CEO, should have been doing all along.
One of the first jobs I had was working for a surveyor. I had to cut all the undergrowth out in the direction that he said to go. I’m here to tell you if you don’t know—it was very hard work. So we recommend never overworking your team by always remembering just how hard it is to do the hard work. Your workers just might thank you.
If you’d like to talk more about how to experience explosive business growth, send me an email to: